Apple May Turn Siri Into an Agent Next Year, Bloomberg Reports
In short
- Bloomberg’s Mark Gurman reports Apple could turn Siri into a proactive agent as early as next year, with iOS 28.
- This is a report and his belief, not an Apple announcement. No price, no date, no feature list.
- The money angle: agents that take multi-step jobs replace hours of paid admin work, so product data and websites need to be readable by machines.
Siri has been the punchline of voice assistants for years. Now Apple may be getting serious. Not a launch yet, but the direction is clear.
What happened
On November 8, Gurman wrote in his Power On newsletter that Apple could make Siri “more like an agent as early as next year”. An agent here means it pursues a goal and takes several steps without you directing each one. Bloomberg’s headline says Apple’s CEO is pressing the software chief to pursue a more ambitious AI strategy.
9to5Mac’s summary adds a few details. Apple is testing a new engineering pipeline. For the first iOS 28 milestone, engineers got six weeks of coding and exploration, then two weeks of convergence. The usual split is two stages of four weeks. Staff reportedly like it.
The same piece says Meta and SpaceXSI already ship agent interfaces that run in their own virtual machines. It also points out that Apple’s App Intents could let it build agents without leaning on expensive computer-use models.
How to use it
You cannot use it today. But you can prepare, and that is where the money is.
If you sell online, assume customers will soon ask their phone to find a part, compare prices and order. The agent reads your site, not your brand. Clean titles, exact specs, stock status and prices in structured data make you the shop the agent can actually use.
If you build apps, look at App Intents. Apple’s own report points to them as the cheap road to agent features. Actions your app exposes today are the ones an agent can call tomorrow.
Do the math: a part-time virtual assistant at €8 an hour for 10 hours a week costs about €346 a month. A €20 monthly agent subscription would save about €326 a month, close to €3,900 a year. Apple has announced no price, so €20 is my placeholder.
What it means
Apple has a billion-device advantage and a long history of shipping late. If Siri becomes an agent, the winners are shops and apps that machines can read. The losers are small sites with messy data and no structure.
Watch the wording, too. Gurman says Apple “could” do it. 9to5Mac itself notes it remains to be seen what ships.
Ivan’s Take
I do not trust a roadmap that is one newsletter long. But I would not wait for Apple to fix my product data. At GiantParts, clean specs and part numbers help every channel already, and they are exactly what an agent needs. Do that work now, because it pays even if Siri stays dumb.
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