Gemini Omni 1.2 Flash: 15-Second AI Video at $0.07 a Second
In short
- Google made Gemini Omni 1.2 Flash generally available: clips up to 15 seconds, 30% cheaper than Omni 1.1.
- Price: $0.07 per second at 720p. You can draft at 360p or 720p and upscale to 1080p or 4K.
- Money angle: a 15-second ad clip costs about $1.05 to generate, and Google Vids offers 15-second clips at no additional cost.
A short video ad used to mean a freelancer, a brief and a week of waiting. Now it means one prompt and about a dollar. Google just made that cheaper and longer.
What happened
On November 5, Google announced Gemini Omni 1.2 Flash, the first generally available version of Gemini Omni. Clips now run up to 15 seconds, up from 10. You pick the length in one-second steps from 3 to 15 seconds.
The price is $0.07 per second at 720p, a 30% cut compared with Omni 1.1. Google says the model follows character, product, style and motion references better, keeps the first and last frame consistent, handles speech and lip-sync more naturally, and cuts less awkwardly between camera moves. You can also edit the same clip in several turns, like a chat.
It is available in the Gemini API through Google AI Studio, in Google Cloud, in Flow and in Google Vids. In the Gemini app, 15-second videos are rolling out to Google AI Ultra subscribers.
How to use it
Draft cheap, finish sharp. Generate at 360p or 720p until the idea works, then upscale the winner to 1080p or 4K. Do not pay for polish on a clip you will throw away.
Do the math: one 15-second clip at 720p costs 15 × $0.07 = $1.05. A 30-second ad made of two clips is about $2.10. Say you test 10 versions of a product ad: roughly $10.50. If a freelancer charges €150 for one short ad (an example price, not a quote), the same budget buys one human video or about 100 AI drafts.
Good first uses: product teasers for your shop, social ads in several styles, explainer intros, and mock scenes to show a client before you spend real money. If you only need something simple, Google Vids lets you make 15-second clips at no additional cost with a Google account or Workspace subscription.
What it means
Video generation is turning into a per-second utility, like cloud storage. Two cuts and a longer clip in one release tell you where the price is heading. The losers are stock footage sites and cheap commodity video gigs.
The limit is still length. Fifteen seconds is an ad or a teaser, not a film. Anything longer means stitching clips, and consistency across clips is the part to test before you promise a client anything.
Ivan’s Take
Worth it for anyone selling online. A dollar per test clip kills the excuse that video is expensive. I would run 10 variants of one product teaser, keep the best two and upscale only those. The price cut is real, but check the 720p number against your own bill after the first week.
Source: Google
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